Impulse AI · impulse.ia.br · Module M1 of the TRAFF engine
The management team every small business deserves.
Impulse AI is the TRAFF engine opened as a service for small business: a synthetic board — CFO, CMO, operations — that reads your day, suggests one concrete action, and shows the receipt of yesterday. The entrepreneurial competencies UNCTAD's Empretec teaches, automated for the corner business. One tap a day, on WhatsApp.
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Impulse AI
your daily brief · 07:00
The five layers of Impulse AI
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Diagnosisthe tasting
once · free
The business X-ray: public registry data + a guided interview + an aggregated read of your territory. You get an audit-ready base plan — before paying anything."Your street peaks at 18h; your competitor closes Mondays; your neighborhood gets paid on the 5th working day."
1
The Dayoperational
daily · 1 tap
The three-message ritual: the day read (weather, calendar, events, flow) → one suggested action (stock, staffing, offer to your opted-in customers) → yesterday measured."Heat + derby + payday: double the chopp order, add one waiter, send the bucket promo. Yesterday's quiet-hour offer: 9 tables, +R$720."
2
The Monthtactical
monthly
The synthetic CFO/CMO sits with you: pricing, mix, hours, suppliers — and what the loop proved this month, not what a consultant guesses."Your Tuesday is your worst margin day. Three options, ranked, with the evidence."
3
The Boardroomstrategic
quarterly
The full board + scenario simulation: expansion, hiring, credit — big decisions tested before you take them, answered as a range with the reasoning, never a guess dressed as certainty."What if I open on Sundays? Simulated across your territory's patterns: the range, the mechanisms, and what would validate it in 30 days."
4
The Humanescalation
when it matters
AI triages; humans decide the irreversible. Legal questions, big credit, disputes — the system recommends a person (Sebrae, Empretec network, accredited advisors) and hands over the full context."This one deserves a lawyer. Here are two, and here's your file, organized."
Why you can trust the advice
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Every advice ships with its why
Each rule cites peer-reviewed behavior science with an evidence grade — A replicated · B solid · C hypothesis we test. No pseudoscience, ever.
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The consultant shows the receipt
Every suggestion is measured against what actually happened. When we're wrong, you see it — and the next advice gets better. Honesty is the product.
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Your customers, protected
Offers reach only people who opted in. Signals are aggregated and anonymous. No political use, no individual profiling — designed to LGPD & GDPR standards.
How you start
Step 1
Tasting
Free diagnosis + 14 days of the daily ritual. You see the receipt before you pay.
Step 2
Daily
The three-message ritual, every day, for your opted-in customer base.
Step 3
Plus
Daily + the monthly tactical session with your synthetic CFO/CMO.
Step 4
Boardroom
Everything + quarterly strategy and scenario simulation for the big calls.
Pricing is set in conversation, by business size — the tasting is free either way. · Proven upstream: the same engine runs on an 11M-passenger/year transport corridor in São Paulo.